CellStrat Executive Forum presents Mobile Apps Conclave - New Delhi Advanced Mobility and Applications
10/02/2012 India Habitat Centre, New Delhi
Opening - Vishal Singhal, CMO, CellStrat
KEYNOTE : Enterprises, Consumers and Mobile Apps
Speaker : Manish Agarwal, COO, Reliance Entertainment Digital
Mobile is the industry of this decade. The Mobile phone has taken world by storm. The feature phone growth is fast evolving into smartphone growth driven by the emergence and popularity of The Mobile Web and those tiny ubiquitous Apps - hundreds of thousands of them literally. Mobile is upending so many industries, it is breathtaking to say the least. Many of these businesses are succumbing to the trend which the venerable firm Apple started - businesses like news and media, advertising, gaming, productivity, publishing, telecom, entertainment, commerce, financial services or healthcare..the list goes on and on.
Whoever you are, wherever you are - either have an App and Mobile Media strategy or be prepared to lose substantial traction in the marketplace - because, indeed, your customers are App savvy even if you are not.
Panel – Mobile Apps go mainstream : Content, Engagement and Lifestyle via Mobile Apps
The impact of Mobile Web is reverberating through scores of industries. Content is being delivered via Mobile Apps, Newspaper and Magazine Subscriptions are getting appified, Music Composition and Entertainment is being mediated via Mobile Apps. The entire Human Lifestyle – whether personal or business, is now within the domain of Mobile Apps. Mobile Apps have unleashed the next wave of technological evolution where people live on Apps and depend on Apps for basic functions like media, news and information, entertainment, social connectivity, commerce and business.
On the other side of the spectrum, Brands and Developers struggle to figure out the tricky question of App Marketing and Monetization. Among the hundreds of thousands of Apps available on various App Stores, the connection of Apps to ROI remains a puzzle of the times.
This panel will address questions like : • How do Businesses take advantage of Mobile Apps/Web as a consumer engagement and media channel ? • What are the Key verticals for Mobile Apps in India ? • What is Enterprise Mobility and how it is upending retail, media and other industries ? • What challenges do brands and developers face in marketing and monetizing their Apps ? Is there a solution ? • Who are the key stakeholders in Mobile Apps and Web ecosystem ?
Panel : Aakrit Vaish, MD - India, Flurry Inc. Anuj Kumar, CEO, Affle Kalyan Manyam, Founder & CEO, MojoStreet Puneet Singhvi, SVP - Intl. Business and Mobile Adv, Times Internet Ltd. Shyam Kamadolli, Director, Fidelity Growth Partners India
Networking Tea Break
KEYNOTE : Mobile Marketing and Media
Speaker : Kall Ramanathan, EVP & Country Head, Port Indigo
KEYNOTE : Mobile Apps and Web – the jazzy new business channel
Mobile Web may be the latest and greatest Media Channel which is fascinating Agencies, Brands and Marketers alike. This presentation will focus on Mobile Media delivered via Mobile Apps and Web.
• How do Agencies and Marketers take advantage of these tiny Mobile Apps and Mobile Sites ? • What are the various Mobile Media strategies and formats ? • What are the monetization strategies for Mobile Media via Apps and Web ? • How to track Performance Metrics and ROI ?
Lunch and Networking
KEYNOTE :Learning with Tablets and Mobiles - Apps that transform Education
Speaker :Prof M. M. Pant
This session will address key topics related to the Emerging Mobile applications in Learning and Education sector and how they are transforming the reach, scale and quality of India's classrooms.
Panel – Mobile App Innovations : Advent of Specialized Vertical Applications on Mobile
Specialized Applications like Payments and Commerce, Healthcare, Education and Social Gaming are revolutionizing the Mobile Web experience. The upcoming NFC technology in Mobile Phones will enable Payments and Commerce using compatible phones. “Banking for the Unbanked” has become a common hype in the Mobile Industry but holds real potential for the Rural and Semi-Urban sector. Retail and Banking Sectors are keenly watching the evolution of the Phone as a Payment device and trying to grasp its implications.
Specialized Applications like Healthcare, Education on Mobile, Social Gaming and Virtual Reality are find their new home on Mobile phones. Music and Video Lockers are emerging in the Cloud to be accessed from any device at user’s convenience. As these Advanced Applications find their new home on Mobile Devices, they are increasingly being powered by the Wireless Broadband and Cloud Network infrastructure.
• What are the Business Models for Mobile Payment and Banking ? • What strategies are appropriate for Retailers and Brands with respect to Mobile Commerce ? • How are Apps influencing Business Verticals like Healthcare, Education and Gaming ? • What Service innovations are expected with 3G rollout and Mobile Broadband in India ? • How is the growth in Cloud Computing impacting the Mobile Web Innovation ? • Where are the entrepreneurial opportunities in Vertical Apps for budding start-ups ?
Top Mobile startups and firms from all over India demonstrate their wares. Experience the Mobile Innovation in India and hear from enterprising Indian startups who have chosen to tackle this exciting arena.
Panel – Mobile Device Explosion – Rise of Superphones, Tablets, and eReaders
It is commonly stated that this is the “Year of the Tablet”. This panel will discuss the meteoric rise of Smart Devices like Superphones, Tablets and eReaders. These devices have become the latest fads in an ever evolving technology environment. Since Apple introduced its venerable iPad tablet, the marketplace has seen several other manufacturers introduce Tablets of their own. Tablets and smartphones clearly mark the start of a post-PC era.
The Tablet proliferation is driving the hardware market into a delirium. Technology Execs, Media Agencies, Film Makers, Content Producers, Hospital Systems and Industrial Complexes are launching hundreds of pilot projects to find new and innovative uses of the Mobile Tablet. Book and Magazine Publishers are seeing their industry taken over by Tablets and Smartphones. Content Delivery and Subscription Models are being digitized at a blistering pace.
• What is the impact of Tablets and Smart Devices on the Technology ecosystem ? • Who will win the Smart Devices wars ? • What are the Smart Device innovations in Media, Entertainment and Content ? • Is the PC-era over ? • How should businesses position themselves for the wild wild world of Smart Devices ? • Are there opportunities in new Emerging Device technologies like M2M, Smart Grid, Connected Home, Wireless Healthcare etc. ?