CellStrat Executive Forum presents Mobile Apps Conclave - “Rise of the Mobile Web” Join the Mobile Apps and the Mobile Web Revolution
21/01/2011 India Habitat Centre, New Delhi
Opening - Vishal Singhal, CMO, CellStrat
KEYNOTE : Mobile Opportunities with UID
Speaker : Sanjay Swamy, Volunteer - Mobile Strategy, UIDAI (Unique Identification Authority of India) - Govt of India
A Government By the People and For the People. In order to create a database of Indian citizens and improve the Citizen Services, Government of India has launched the UID project, one of the foremost technology initiatives ever undertaken in the Indian public sector. Under the leadership of ex-Infosys CEO Nandan Nilekani, UID project aims to create a Unique ID for every Indian citizen – a tool which will have profound impact on Governance and Social Services.
UID will create unique opportunities in Mobile Space both in public and private sector. The Mobile Initiatives in this ambitious project are being spearheaded by Sanjay Swamy, Founder and former CEO of Mobile Payment firm mChek.
Apps Everywhere : Apps as Engagement, Media and Commerce Platforms
Mobile Apps are becoming the central access points into Media, Entertainment, Community, Information, Commerce and Shopping.
Most top brands and media houses are either working on developing Apps or beginning to delve in this area. Mobile Social Networking has become mainstream communication and media tool. Mobile Payments are taking off courtesy of several innovative start-ups in India and abroad. Communication Services have developed App front-ends to continue to capture market share. Apps are primary source of Information and News media for the huge Indian middle class.
This panel will discuss the upcoming Mobile App revolution, what works and what doesn’t in the App world and the scope of the same in Indian parlance vs abroad. This panel will bring together brands and vertical industry experts who are leveraging the Mobile Web and Mobile Apps for Service, Engagement, Social Media and Commerce.
Salil Bhargava, CEO - Jump Games, Reliance BIG Entertainment Rajiv Kumar, CEO and Founder, RockeTalk Chirag Jain, Vice President - Marketing and Business Development, SMS GupShup Dharmendra Yashovardhan, Co-Founder & COO, iXiGO.com Harish Gandhi, Executive Director, Canaan Partners Moderator : R Jai Krishna, Dow Jones Newswires
Networking Tea Break
Mobile Showcase Demo : DevIndia
KEYNOTE : Apps and Media – Mobile Media gets Appified
Speaker : Mahesh Narayanan, Country Manager - Business Development, Google India
Banner Ads, Search Ads, In-App Ads, Pre-roll, Post-roll, Idle Screen – the alpha soup of Mobile Advertising epithets is sure to give a headache to the most savvy media professional. This keynote will address how Mobile Apps are influencing the Mobile Advertising streams, creating new Business Models for Brands and Media to ride the bandwagon of Apps and Mobile Web, all the way into customers’ hearts, minds and pocketbooks.
You thought SMS and VAS was it for Mobile Media. Well, Think Again and prepare to be dazzled by the exciting world of Rich App Media.
Lunch and Networking
Fireside Chat : The State of Mobile Industry in India and Growth Patterns
Speaker : N K Goyal, President, CMAI in conversation with Vishal Singhal, CellStrat
Mobile 3G Launches, Telecom Scandals, Breakneck Wireless growth, 700 million Mobile Subscribers, Cutting-edge Smartphones, App Proliferation – the Wireless Market in India is superhot and accelerating. If you live in India, you are deluged by the news in Wireless world, plus your Mobile phone/s is your Swiss Army Knife, you breath and sleep Mobile. The Mobile phone and Mobile Data Services are having a profound impact on your life, family and work.
Where is all this going ? What is the state of Mobile Industry in India ? What innovations do we see with the upcoming 3G Launches as well as growth in Smartphones and Mobile Applications ? After the recent telecom scandals, how will the Government regulation effect the telecom sector ?
This session will answer these questions in an informal, intuitive and yet stormy format of a Fireside Chat. In this session, one of the topmost Wireless visionaries of India – Mr N K Goyal, President CMAI will present his insights and expertise on these subjects. N K Goyal has led the charge for Mobile, Telecom and Technology evangelism in India. He has served as Chairman Emeritus of TEMA, Chairman of CTIA India as well as a host of other leading Industry Associations. He regularly works with the Govt of India, Regulatory Agencies, India’s Corporate Elite and Foreign Investment Boards to offer Advice and Strategy for Wireless, Telecom and Technology Verticals in India.
App and Platform Strategy : Driving App Monetization and Market Reach
With just 5% of all mobile apps generating any revenue, more than 100 App Stores globally and with hundreds of thousands of Apps out there already, developing and marketing Apps is a monstrous challenge for brands and developers. In addition, the cost and effort involved in porting apps across an expanding array of OS platforms and device form factors is causing grief to many a developer and publisher alike. App Platforms and Technologies are evolving at the pace of a Bullet Train with developers and publishers playing catch-up.
What are the techniques and strategies for developing good Mobile Apps or Mobile Websites ? What App Store platforms are good bets ? How to market one’s Apps ? Does Social Media play a role in App Marketing ? What is the role of Device Makers, Mobile Operators and Platform providers ? How do you monetize Apps or measure Return on Investment ? What is a Good Business model around Mobile Web ? What about Mobile Apps vs Mobile Web ? Have Apple, RIM and Googles of the world already run away with the spigot of Mobile Web leaving the Mobile Operators in the dust ? This panel will address all these vexing questions.
Badri Sanjeevi, COO, Mauj Mobile Mahesh Patil, General Manager, Idea Cellular Varun Khurana, Co-Founder & CEO, Wirkle Technologies Jasmeet Singh, Head Service Marketing and Devices OPM, Nokia India Jamshed V Rajan, Country Head - India, Nimbuzz Moderator : Ankur Lal, Founder & CEO, Infozech Software
KEYNOTE : Mobile Apps power Business Solutions
Speaker : Chand Malu, Business Head, Nokia Tej
Usage of Mobile Applications in Business today have brought the world to our fingertips and are poised to usher in a revolution in communications. These exciting and useful mobile programs are providing new capabilities to businesses – both SMEs and large enterprises. For example if you want to manage sales orders while on the go; there are applications to help you increase productivity and hasten sales cycles. Or if you want to optimize your Supply Chain and gain real time visibility into your inventory, there are applications for that too. Businesses have clearly understood the importance of mobile apps as a tool for growth and value creation in their organizations.
In this session, a top visionary from the leading mobile firm of India – Nokia - will discuss the far-reaching impact of mobile applications on businesses.
Networking Tea Break
Mobile Showcase Demo : Manupatra Technologies
Emerging Mobile – An Innovation Superhighway : Rise of Tablets, Cloud Networks and Connected Devices
The Mobile Internet continues to grow at a staggering rate, and has already overtaken fixed line Internet use within India and the world. The rise of Mobile Tablets and other Connected Devices / Machine-to-Machine or M2M (think wireless photo frame) adds a whole new dimension to the effect of the Mobile Internet. Cloud Computing is affecting all aspects of the Mobile Ecosystem with Apps and Content residing in the Cloud. With the upcoming 3G launches and soon-to-be 4G Data delivery networks, the opportunities in Mobile Content space will multiply significantly.
How will the various players involved adapt their operating models to reflect these phenomenal shifts, and their business models to drive monetisation? As the scope of the Mobile Internet expands, which adjacent industries will benefit and flourish in this new landscape? What are the upcoming Innovations in the Mobile Web arena ? Finally, in the face of growing concern from the public and governments alike over privacy and security, how can industry players work together to proactively address the issues that exist today and prepare for the future?
In this panel, executives from some of the most innovative companies in the field will present their insights into these industry-shaping topics, and share their visions for the future of the Mobile Web.
Sunny Rao, MD - APAC and India, Nuance Communications Sandeep Sawhney, Chief Product & Innovation Officer, Aircel Viswanath Poosala, Head of Bell Labs - India, Alcatel-Lucent Ramesh Krishnan, COO, 2ergo India Ritesh Banglani, Vice President, Helion Ventures Moderator : Vijay Shekhar Sharma, CEO, One97 Communications